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Branding

Brand Identity for association

Client (fictional)

Le Point Éphémère

Theme:

- Modular Typography & Duotone

Designing:

- Logotype

- Modular Typography

- 3 Posters 

- Event Program

- Promotion video

Website

LogoType

The whole concept of this brand identity is based around modules and duotones. The logo represents the dynamics of the association. Movement comes across through the blue module used behind the text.

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Modular Typography

September to December 2021

Modules were found through three different dynamic grids. They were then assembled to create a typeface for each season.

March to May 2022

June to August 2022

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Seasonal Posters

The different grids made by the modules appear in the background along with texture which demonstrates the richness of the association.

September to December 2021

March to May 2022

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June to August 2022

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Free City Street Modern Billboared Mockup.jpg

Event Program

The richness and dynamics of these pages illustrates the association perfectly.

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Promotion Video

This animation video announces the program of the association for the year 2021-2022.

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Website

The website reuses the brand identity through the colours and the textures. It is fresh and dynamic. 

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